🇭🇰Hong KongBusiness & Economics4 yearsBachelor of Business Administration34 IB Points
Program Overview
The BBA in Marketing (MARK) program cultivates well-rounded marketing professionals who fully appreciate the synergy created by marketing and other business functions. The curriculum content ranges from core marketing courses to advanced electives in various aspects of marketing, such as its international dimensions, strategy, and pricing. Central to the program are consumer behavior and marketing research. Our course material is continuously updated and new courses introduced to prepare students for the job market.
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Academic Requirements
One of
English A: Literature or English A: Language & Literature
SL • Required: 4