Bachelor of Science in Marketing Analytics and Technology

Program Overview

Digitization and data are fundamentally changing all businesses and industries. The BSc(MAT) equips students with quantitative skills, technology, and marketing know-how to pursue a career in the digital economy and modern businesses. The program targets both STEM students with an interest in business as well as business students interested in the technology space. Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, digital platforms and marketing technology as well as business marketing know-how such as the design & launch of new technology products, targeting consumers, forecast and predicting markets, and building a technology-focused strategy. Students are eligible to enrol in the CGMA Finance Leadership Program.