University of Alberta

Marketing

University of Alberta

Edmonton

🇨🇦CanadaBusiness & Economics4 yearsBachelor of Commerce30 IB Points

Program Overview

Marketing acts as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty. The program combines research-based principles with innovative teaching methods, managerial cases, group projects, and market simulations.

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Academic Requirements

One of

English A: Literature or English A: Language & Literature

SL • Required: 5

Mathematics: Analysis and Approaches

SL • Required: 5